Welcome to Julienwho joins us to strengthen our digital expertise
Innovation and design thinking to leverage your company's transformation and value creation
In the air
"Bottom of the pyramid" (BOP) innovation in the field
According to the statistics, 82% of Indonesians – about 200 million people – live on less than $4 a day. Addressing the nutritional needs of children in this population category, Danone launched an accelerated innovation drive with two objectives: explore new territories using a BOP approach and test new work methods by applying the principles of design thinking and open innovation. We assisted the Group’s Indonesian business unit for several weeks of consumer-centered reflection in Paris and Jakarta.
Sharing vision in a co-design process
The hospitals built today are nearly the same as those erected twenty years ago. This observation – surprising, to say the least, given the major technological and organizational changes that the health sector is undergoing – was the point of departure for a co-design process involving Bouygues Construction and key healthcare stakeholders. The goal was to collectively imagine tomorrow’s patient-centered healthcare facility.
The prototyping process
Now, more than ever, the rail station is central to urban life. Not only an intermodal hub, it’s a place where people feel like spending time, socializing and working. To meet new user demands and anticipate future needs, weave.air has helped Transilien to prototype four ways of “updating” the rail station.
Leading management seminars
As Peter Drucker once observed, innovation doesn’t come in a flash of genius, but is hard work and needs to be managed like any other corporate function, at each business unit and at each level of management. With this in mind, Groupama set out to get its managers thinking about their practices with a view to promoting innovation across the company and in their teams. From awareness-raising to idea generation, we assisted Groupama with producing inspirational content, training company executives in creativity methods and communicating the ideas generated in a meaningful way.