Disseminating new managerial practices that foster innovation

Leading management seminars

Leading management seminars

As Peter Drucker once observed, innovation doesn’t come in a flash of genius, but is hard work and needs to be managed like any other corporate function, at each business unit and at each level of management. With this in mind, Groupama set out to get its managers thinking about their practices with a view to promoting innovation across the company and in their teams. From awareness-raising to idea generation, we assisted Groupama with producing inspirational content, training company executives in creativity methods and communicating the ideas generated in a meaningful way.

3 management profiles were identified by testing: visionary, collective or bold.

Inspiring and training executives

Managers can help disseminate innovation-oriented culture in several ways. They can infuse an innovation with meaning and vision. They can pool collective intelligence, spot and nurture innovative talent, foster creativity and agility, and encourage the spirit of innovation. To make Groupama’s managers more aware of emerging practices, we produced an idea book full of innovative initiatives that we had culled from our interviews with experts, researchers and senior executives at benchmark brands.

In parallel, twenty Groupama executives were trained to lead creativity workshops, with a hands-on practice session and workshop prototyping. Each of them was provided with a special kit, complete with a storyboard indicating, step by step, how to run an idea generation workshop.

A QUICK LOOK AT THE TREND BOOK
A GLIMPSE OF THE IDEA BOOK
INITIAL MANAGEMENT PROFILE TEST
MAPPING THE TRENDS EXPLORED
PREVIEW OF THE WORKSHOP STORYBOARD
99 % of the managers attending the workshops were satisfied with how they were run.

More than 880 Groupama managers attended nine sessions of workshops led by company executives trained to do so.  Dozens of ideas were produced. The best were recapitulated in an idea book handed out to every participant. The aim was to provide interesting ideas for unleashing innovation to be applied by individual managers at their own level.

One of the ideas generated: Innovation on Balaton Lake

An exercise is planned for a crew of ten people from different departments and companies. They must embark at night in a single canoe and cross Lake Balaton in Hungary (between 5 and 20 km) at minimum load. Once they reach the other side, the crew must find food and water and handle any incongruous situation that might arise. Then they must return to the point of departure.

“One of the things we did to make this exercise more intuitive for prospective workshop leaders was to create a storyboard for them to use during their sessions.”

 

Cyril Leroux, designer, weave.air

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“Workshop prototyping was key to getting our managers, both leaders and participants, on board.”

 

Françoise Nolland, head of internal communication, Groupama