Inventing nutritional solutions for disadvantaged children in Indonesia

"Bottom of the pyramid" (BOP) innovation in the field

"Bottom of the pyramid" (BOP) innovation in the field

According to the statistics, 82% of Indonesians – about 200 million people – live on less than $4 a day. Addressing the nutritional needs of children in this population category, Danone launched an accelerated innovation drive with two objectives: explore new territories using a BOP approach and test new work methods by applying the principles of design thinking and open innovation. We assisted the Group’s Indonesian business unit for several weeks of consumer-centered reflection in Paris and Jakarta.

15 teams were sent to different locations in the outskirts of Jakarta to spend 6 hours with families in their homes.

A WEEK OF FIELD INNOVATION IN JAKARTA

First came a phase of immersion in the field through learning expeditions. Participants were able to meet with local/international companies and associations conducting BOP projects in Indonesia and to observe the eating habits of local families in situ.

Following this phase of collective inspiration, workshops were held for people from all of the Indonesian BU’s businesses and management echelons. The goal was to come up with innovative products and services that were affordable, geographically accessible and culturally compatible. The concepts were subsequently prototyped and concretized in the form of innovative business models and 3D models by the teams.

DESIGNING A NEW PRODUCT
PROTOTYPING A NEW PRODUCT
PROTOTYPE OF AN APPLICATION CONCEPT
EXPLORING THE TREND WALL
PROTOTYPING A NEW SERVICE
9 concepts for products, services or business models, presented to the Executive Committee.

On the last day of this week of field innovation, nine concepts – for products, services or business models – were further reviewed and revised, then submitted to the Executive Committee for iterative experimentation. Back in Paris, in the next step towards concretization, the concept underwent rapid, deeper development to optimize its appropriation by the teams tasked with launching pilot projects in Indonesia.

“The big challenge for humanity is to get everybody, not just the elite, to participate in globalization and avail its benefits.” C.K. Prahalad

“The need to get acculturated in the field at the same pace as the local teams? participants? and to transform the ideas into physical form helped minimize the culture gap.”

 

Marion Jestin, Designer, weave.air

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“During this intense week, we learned a lot by adopting a more ‘open innovation-oriented’ approach.”

 

Nathalie Viel, Directrice Growth Too du groupe Danone