Business (re)design for good

Innovation and design thinking to leverage your company's transformation and value creation

Welcome to Guillaume and Thymiane who recently joined our team!

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What is Design Thinking all about?
our version:

In the air

"Bottom of the pyramid" (BOP) innovation in the field

According to the statistics, 82% of Indonesians – about 200 million people – live on less than $4 a day. Addressing the nutritional needs of children in this population category, Danone launched an accelerated innovation drive with two objectives: explore new territories using a BOP approach and test new work methods by applying the principles of design thinking and open innovation. We assisted the Group’s Indonesian business unit for several weeks of consumer-centered reflection in Paris and Jakarta.

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Inventing nutritional solutions for disadvantaged children in Indonesia

Sharing vision in a co-design process

The hospitals built today are nearly the same as those erected twenty years ago. This observation – surprising, to say the least, given the major technological and organizational changes that the health sector is undergoing  – was the point of departure for a co-design process involving Bouygues Construction and key healthcare stakeholders. The goal was to collectively imagine tomorrow’s patient-centered healthcare facility.

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Co-designing tomorrow’s healthcare facility

The prototyping process

Now, more than ever, the rail station is central to urban life. Not only an intermodal hub, it’s a place where people feel like spending time, socializing and working. To meet new user demands and anticipate future needs, weave.air has helped Transilien to prototype four ways of “updating” the rail station.

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Prototyping new services and spaces at rail stations to meet new usage demands

Comparative and projective study

“Please consider the environment before printing this email” was an extremely effective public awareness campaign.  Consequently, people are quick to associate paper with deforestation, or paper with waste, at a time when digital, offering dematerialization, figures as the alternative. Today, the popularity of digital tools is such that, due to a lack of perspective, we run the risk of forgetting the unknowns, of which many still remain. From many standpoints (e.g. environmental, social, health and cognitive), doubts remain as to the supposed advantages of digital and dematerialization.


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Paper versus digital: fueling the debate over usages and impacts